To some extent, this can be achieved with the help of visual elements like arrows, tooltips, and buttons. You should also remember that it is important to make the navigation through your website smooth and interactive. When putting together your brand book, you can start by choosing an impressive website hero image and putting your designers to work creating custom 3D renders or cutaway views of your product. Thus, if you want to influence the decision-making of your audience, you should do your best to communicate with your clients using relatable, emotive, and authentic images on your website. Stats show that emotional reactions are 3,000 times quicker than rational reactions. Because contemporary audiences are inundated with information, it is extremely important to make your website not only user-friendly but also visually appealing. Once you have decided on your brand identity and positioning, you can proceed with creating or updating your website. Visuals you need: product imagery that includes 3D rendering with exploded and cutaway views, infographics, website hero images, visual elements for smooth navigation, review illustrations, images to illustrate blog posts (including editorial content), customizable online “ready-to-try-on” product renders, how-to videos. Illustrations and other visual elements for website design They will allow you to stand out from competitors and make your brand recognizable in the market.Ģ. The first things to decide on are your logo and color palette. Whether you plan to start a new company or would like to raise an existing one to a new level, creating a brand book (or kit) with a system of cohesive elements is a must. Visuals you need: logo, other elements of a brand identity system: iconography, typography, color palette, and more. What visuals should I choose when creating a website, designing product packaging, or running a seasonal campaign?ġ. To help you out with that, we’ve created a checklist of seven types of visuals every eCommerce company needs. What this means is that a business that devotes time to the scrupulous selection of visual content could be more appealing to consumers online, and will likely increase conversion rates as a result. Why, you ask? Because, according to a much-cited statistic, 63% of people believe that photographs are more important than product descriptions, and 53% say that they pay more attention to images than ratings or reviews. At a time when most companies have switched to eCommerce and consumers have to make choices based on what they see on the web, the selection of relevant, high-quality visuals is a key for success.
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December 2022
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